PERCEPTION VS REALITY
There are lots of tools but we have the perfect one for this job!
Dealership service departments must have a promotional strategy to offset the universal perception of their services being too expensive and inconvenient.
There is no better way to attract inactive and prospective new customers than to send them coupon offers in the mail. These mailings are an opportunity to positively reinforce your dealership’s brand, expertise and special amenities.
Digital channels often get priority in service department marketing, while print / direct mail gets prematurely dismissed—a bias that delivers painful consequences by eliminating the advertising medium that best delivers the dealer’s message. Recent consumer research indicates online advertising is often viewed negatively resulting in most digital promotional material being considered spam and is filtered or deleted without ever being reviewed by the recipient. The strongest marketing strategies are a blend of the best possible traditional and digital tools available.
Our creative staff has received several prestigious awards for direct mail design and has earned critical acclaim on multiple occasions in numerous leading national trade publications. With an searchable archive of over over 10,000 past campaigns, we can easily reference past proven promotional concepts and formulas likely to meet your objectives or we can create something entirely new from concept generation to completion.
Choose your Campaign or Promotion
• Custom Service Coupon & Sales Mailers
• Introductory Conquest Programs
• Digital Retention
• Open Recall Campaigns
• New Product Announcements
• Dealership Newsletters
• Sales Promotions
• Service Clinics
• Holiday Gift Cards
• And much more!
• Concept Generation to Creative Execution
• Thousands of Proven Concepts Available
• Photography/Digital Manipulation
• Experienced Copywriters on Staff
• Award Winning Graphic Team
• Editorial Cartoonist Available
• Custom Logo Design
• Branding/Re-branding Strategy & Execution
• Active Customer Retention & Conversion, Score Increase Strategies
• Inactive Customer - Rescue, Resurrection Programs
• Conquest Data Strategies – Source/Targets/Hierarchies/Matrix Sequences
• Factory Program Deficiency & Accuracy Audits with Corrective Action Plans
• ROI and Campaign Analytics, Contribution-Scores & Cross-Category Correlations
• New Customer Acquisition Campaigns
• Open Recall Campaigns
• Service Coupon Mailers
• Custom Newsletters & Announcements
• Quarterfold/Trifold/Bifold Self-mailers
• Gift Card Promotions/Holiday Cards
• Postcards/Business Reply Mail Formats
• Maintenance Booklets/Brochures
• Service and Sales Checkbooks
• Postal Destination Delivery Confirmation
• First Class/Presort Standard/Saturation
• Hand and Automated Insert Programs
• Rush Turnaround Service Available
• NCOA (National Change of Address)
• Address Correction Updates